Privacy Policy

Effective date: August 25, 2025
Who we are: Qwally, Inc., 419 Grand Ct., Golden CO 80401. Contact: chris@qwal.ly

This policy covers our marketing website at qwal.ly and related pages. It does not cover customer data processed inside our product; that’s governed by our separate customer agreement.

What we collect on this site

• Identifiers & device data: IP address, cookie IDs, advertising IDs, browser/OS, pages viewed, timestamps, referrer/UTM.

• Website activity: clicks, conversions (e.g., form fills, demo requests), pages visited.

• Business contact info you submit: name, email, employer, role, message content.
  We do not intentionally collect sensitive personal information on this marketing site.

How we use it

• To operate, secure, and measure our website.

• To run and measure LinkedIn advertising (e.g., retargeting, conversion reporting).

• To respond to your inquiries.

Legal bases (EU/UK visitors):

• Strictly necessary cookies/processing: legitimate interests (site operation & security).

• Analytics/advertising: consent (via our cookie banner).

Cookies, analytics, and LinkedIn Ads

We use cookies, web beacons, and similar tech. We deploy the LinkedIn Insight Tag to:

• recognize your browser across sites,

• build audiences, and

• report on ad performance and website conversions.

LinkedIn may link or infer this data if you’re a LinkedIn member and provide us aggregated campaign reports. See LinkedIn ads choices in your LinkedIn account and AdChoices tools.

Your choices

• Cookie banner/Settings: Manage or withdraw consent at any time.

• Opt out of “sale”/“sharing” (US states): We do not sell personal information for money, but we “share” identifiers and internet activity with LinkedIn for cross-context behavioral advertising.

• Global Privacy Control (GPC): If your browser sends a GPC signal, we treat it as a request to opt out of sale/sharing for that browser.

• LinkedIn controls: Manage ad settings in your LinkedIn account and industry opt-outs (e.g., AdChoices).

Disclosures (who gets data)

We share personal information with:

• Service providers/processors (hosting, site ops, security, analytics).

• Advertising partners (LinkedIn) for audience building and measurement.
  We require processors to use data only on our instructions. We do not allow third parties to use site-collected data for their own independent marketing.

Retention

We keep website and advertising data only as long as needed for the purposes above, typically no longer than 24 months (shorter where feasible) unless required by law or to resolve disputes.

Your rights

Depending on where you live, you may have rights to access, correct, delete, and receive a copy of your personal information, and to opt out of targeted advertising / sale or sharing. You may also appeal a denied request.

• Submit requests to chris@qwal.ly

• For US state laws (e.g., CA/CO/CT/VA), we honor opt-out rights as described above and do not discriminate for exercising them.

• For EU/UK, you may withdraw consent at any time without affecting prior lawful processing and can complain to your local supervisory authority.

Children

This site is not directed to children under 16, and we do not knowingly sell or share personal information of consumers we know are under 16.

Security and international transfers

We use reasonable administrative, technical, and physical safeguards. If we transfer data internationally, we use approved safeguards (e.g., EU Standard Contractual Clauses).

Do Not Track

We currently do not respond to Do Not Track browser signals. We do honor Global Privacy Control as noted above.

Changes

We may update this policy from time to time. We’ll change the “Effective date” above and post the new version on this page.

State law & “notice at collection” (concise summary for US visitors)

Categories collected: Identifiers (IP, cookie/ads IDs), Internet/website activity, business contact info you submit.
Purposes: Site operation/security, responding to requests, analytics, and cross-context behavioral advertising (LinkedIn).
Disclosures: Service providers (hosting/ops/analytics); advertising partners (LinkedIn).
Sale/Sharing: No monetary sales; we share personal information (identifiers, internet activity) with LinkedIn for targeted advertising. Opt out via [Do Not Sell or Share My Personal Information] or GPC.